Liv is RAW ...

Style and sophistication aren't two words that you would put together with cult urban brand G-Star RAW; but the Dutch creators have enlisted Liv Tyler and that is all set to change with her S/S 2010 ad campaign for them.

The black and white images only clarify Liv's natural beauty; she is not only the face but also an ambassador for the brand, she brings an air of elegance to the denim genius'. They've chosen Liv as a way to branch into America and with advertisements this strong I feel they'll be extremely succesful.

Apparently DENIM is the new style ... look out for LIv